EFFECT OF PROMOTION STRATEGY ON CONSUMER BUYING BEHAVIOUR OF PRODUCTS OF SMALL ENTERPRISES IN NORTH CENTRAL STATES AND FEDERAL CAPITAL TERRITORY, ABUJA

Author: Yahaya, Hayatu. Clement, Ikenna Okeke, Mohammed, Mahmuda Khalifa & Sulaiman, Abdulwahab Sulaiman

Category: Vol 9(3) September, 2024

Date: 13 Nov, 2024