EFFECT OF CELEBRITY ATTRACTIVENESS AND CELEBRITY CONGRUENCE ON PURCHASE INTENTIONS OF CONSUMERS OF BETTING INDUSTRY IN NIGER STATE | Journal Of Management Research and Development

Journal Cover

EFFECT OF CELEBRITY ATTRACTIVENESS AND CELEBRITY CONGRUENCE ON PURCHASE INTENTIONS OF CONSUMERS OF BETTING INDUSTRY IN NIGER STATE

Author: ABDULSALAM A. A, ABDULLAHI I. & ANAATICHA B.

Category: Vol 10(1) March, 2025

Date: 29 Jul, 2025

Views: 84

Downloads: 101

Download Journal

Description