EFFECT OF CELEBRITY ATTRACTIVENESS AND CELEBRITY CONGRUENCE ON PURCHASE INTENTIONS OF CONSUMERS OF BETTING INDUSTRY IN NIGER STATE | Journal Of Management Research and Development

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EFFECT OF CELEBRITY ATTRACTIVENESS AND CELEBRITY CONGRUENCE ON PURCHASE INTENTIONS OF CONSUMERS OF BETTING INDUSTRY IN NIGER STATE

Author: ABDULSALAM A. A, ABDULLAHI I. & ANAATICHA B.

Category: Vol 10(2), June, 2025

Date: 29 Jul, 2025

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