EFFECT OF BRAND PERSONALITY ON CONSUMER BUYING DECISION OF SWAN BOTTLE WATER IN NORTH-CENTRAL, NIGERIA | Journal Of Management Research and Development

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EFFECT OF BRAND PERSONALITY ON CONSUMER BUYING DECISION OF SWAN BOTTLE WATER IN NORTH-CENTRAL, NIGERIA

Author: JIBRIN, Abdulazeez Musa & ABUBAKAR, Huzaifa Agida & YUNUSA Hauwa

Category: Vol 10(2), June, 2025

Date: 29 Jul, 2025

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